Press Release

Issuing a Press Release

Press release is a search engine marketing method that is overlooked by many internet marketers. You can enjoy your success using this good old fashioned technique for not only generating publicity for your website but also to boost the number of incoming links to your website. The purpose of a press release is to announce a news event (like the launching of a new product or service) that is of interest to a specific group.

A successful press release should have:

• Newsworthy Content
• Content Optimization for Search Engines
• Great Distribution Network
• Tracking Mechanism

Austenite has partnerships with some of the premium content publishing networks which ensure that when your press release is published you not only get a lot of customer traffic from these networks but also get relevant links which can give a real impetus to your search engine marketing campaign. Austenite uses the best techniques to optimize the content of your press release for Search engines.

Announcing in Newsgroups

A newsgroup is an electronic bulletin board where people with shared interests can communicate. There are over 20,000 newsgroups on the internet with millions of daily participants. Posting to a newsgroup can generate tremendous, almost instant, word-of-mouth advertising and inbound links for search engines to feed on.

Austenite targets only those newsgroups that cover topics associated with your product/service, determines if the newsgroup accepts postings and monitors the postings and participant response.